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Rexona Now United
Yes They Can
Created in partnership with the international pop dance group, Rexona Now United is a limited edition antiperspirant deodorant, suitable for both men and women. We had the opportunity to change the product cans, before they only had the name of the group and now each can has three members, becoming a collector's item for Now United fans.
Agency: Fbiz.
Client: Rexona Now United.
Campaign: Yes They Can (New Cans).
ECD: Ícaro Abreu.
Criative Director: Andres Puig and Fernanda Fontes.
Copywriter: João Vieira.
Art Director: Beatriz Facchin.
Community Manager: Nathalie Ferreira and Pierre Francisco.
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