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Attention Makers
Client • Fbiz Agency • Fbiz Role • Junior Art Director
A.E.I. — an acronym for boldness, empathy and immersion — summarize Fbiz's new positioning, which had as its starting point some scenarios and behaviors that became even more evident with the pandemic. One of them is inattention,
an increasingly frequent reaction in people faced with the almost incessant profusion of information.
trabalho
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